Flight Centre Travel Group announced the establishment of an AI Center of Excellence, a new global division that will focus on promoting, adopting and integrating artificial intelligence technologies into the company’s corporate divisions.

The AI Center of Excellence, according to the announcement, will strategically harness the power of AI to revolutionize FCTG’s flagship business travel divisions — Corporate Traveler and FCM — by enriching customer experiences, boosting employee productivity and more. As part of the launch, Adrian Lopez will step into a newly created role as head of AI for corporate, where he will lead a dedicated team of technical experts responsible for laying out the shared corporate vision for AI within the organization. He most recently served as global chief technology officer for FCM Digital.

Lopez and his team, according to the announcement, will set the overall AI strategy for FCTG’s corporate brands and ensure the company is maximizing the potential around generative AI, while doing so effectively, responsibly and in alignment with its business objectives. The specialized team will implement best practices and provide research, support and training around AI, with a focus on improving efficiency and driving value to new and existing clients. They will look to find ways to seamlessly integrate the technology into the operations of Corporate Traveler and FCM.

John Morhous, global chief experience officer of FCTG’s corporate brands, said that “in today’s ever-changing digital world, we recognize the tremendous potential with AI and ways it can transform our work.”