FCM Travel, the large-market division of Flight Centre Travel Group, announced the release of Artificial Intelligence, Simplified, a guide designed to help business travel leaders make smarter, more informed decisions about integrating AI into their travel programs. The resource, according to the announcement, outlines key AI concepts, practical real-world applications, and proven methods to support confident adoption — enabling organizations to turn AI ambition into measurable business impact.

Supported by insights from Daniel Senyard, senior vice president – commercial platforms & innovation at FCM Travel, the guide, according to the announcement, examines the current state of AI in business travel and explores the key trends and emerging practices shaping procurement, development and deployment strategies. Senyard provides a perspective on how AI is reshaping business travel — strengthening duty of care frameworks, optimizing booking and content aggregation, enhancing data visibility and reporting accuracy, and streamlining policy management across travel programs.

“With the rapid rise of AI, the business travel industry is facing both unprecedented opportunity and complexity,” said Senyard. “This guide moves the conversation beyond theory and into practical application — providing organizations with a clear framework to optimize their travel programs and confidently navigate an AI-powered future.”

Throughout the guide, FCM Travel breaks down the critical steps organizations can take to transform AI from a complex cost center into a catalyst for sustainable growth. The guide outlines a step-by-step roadmap for launching an AI pilot and assessing organizational readiness — beginning with identifying value propositions, evaluating core competencies and determining available bandwidth.

The guide also provides a practical checklist to help organizations assess their preparedness to advance AI capabilities, including whether solutions are proprietary, white-labeled or powered by third-party technologies.