Choice Hotels International announced the relaunch of Radisson Individuals in the Americas region as an upper upscale soft brand focused on full-service, boutique and independent hotels. This latest major investment in the Radisson Hotels Americas brands since their acquisition in 2022, according to the announcement, strengthens Choice’s portfolio with an offering that serves a growing segment of travelers who value an immersive, one-of-a-kind hotel experience.
Patrick Pacious, CEO, said Choice is “a different company today than just a few years ago” with the growth of upscale and upper upscale brands including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. With Radisson Individuals, he said, “we have a great new opportunity for developers and owners of full-service boutique hotels to benefit from Choice’s powerful distribution engine.”
Since 2020, more than 30 Radisson Individuals properties have opened around the world, 15 of which are franchised by Choice in the Americas.
Mark Shalala, senior vice president, development, upscale brands and real estate, said: “When you combine Radisson’s impressive 89% brand recognition with Choice’s powerful distribution engine and reliable, AI-infused, state-of-the-art, proven operations tools, this is a fantastic opportunity for developers and owners who want to maintain their hotels’ unique character but be a part of a winning system.”
Image: Radisson Individuals, Lobby/Choice Hotels
