Categories: Special ReportGround TransportationMeetings and SMM

Where Meetings Meet the Road

Events, big and small, require careful pre-planning – and that includes getting attendees there and back
Your annual convention is just four days out. Your marketing, promotion and MICE teams have worked diligently for the past several months to stage the company’s annual gala to celebrate the results of the previous year, reward its best performers and announce next year’s new products for continued growth. The multi-media production team has put together the best digital presentation in memory and the crew is at the venue setting up.

Your brand message sizzles and everyone agrees the vision going forward is explosive. The pre-event promotion was spot on. The CEO along with the entire C-suite of executives will take the stage in front of twenty-five hundred attendees. Registration begins at four o’clock, opening remarks at seven. It’s [ital] showtime, folks! [end ital] For the next three days, your brand is going to kill it. But there’s a problem – no one thought about arranging a ground transportation provider.

Well-planned ground transportation can be a make-or-break for the success of meetings, big and small or at home and out of town. On the other hand, the best-planned event that overlooks ground transportation well before the doors open runs the risk of things going very wrong – ranging from annoyances like late arrivals to disastrous security incidents.

Unfortunately, it’s a frequently neglected part of the planning process where local experience, logistics expertise and fleet capabilities can provide significant value added. But, one size does not fit all. As they say in real estate, it’s all about location, location, location.

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