Staying Global

Building an international hotel program means taking a multi-faceted 360 degree view
The world may be getting smaller, but disparities still remain from region to region in the way business gets done. While advancing technology makes travel management easier in many ways, the complexities of international travel continue to pose challenges. Nowhere are these differences more apparent than in the global hotel scene, where travel managers face an abundance of independent hoteliers and a less robust distribution system.

To begin with, says Suzanne Neufang, vice president-Americas for HRS Global Hotel Solutions, outside North America travel managers should keep in mind that it is very much an independent hotel market. “The chains American travel buyers are most familiar with are in international financial centers, sure,” she says. “But outside of that, it is much more the domain of small, regional chains and individual, independently-owned or managed hotels.” This factor creates challenges for US-managed global travel programs in terms of higher leakage, difficulty in sourcing, duty of care risks and fragmented data.

Going Global

Categories: Special ReportGoing Global

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