Meeting Program Readiness, Preparedness and Response

​Why companies are benchmarking their programs for pre, during, and post-event preparedness
The reality is that for most companies, meetings and events are a blind spot. It was the industry's dirty little secret that offline management of meetings was the status quo. While everyone agreed there was risk in not managing this 43 percent of travel spend, no one agreed whose responsibility it was to fix it.

Pre-COVID, that meant tolerating costly, manual, time consuming, tedious tasks dependent on dedicated human resources. Post-COVID, it really can be a life or death decision to de-risk meeting management. Now the C-Suite has a spotlight on those processes to contain costs, eliminate risk and reduce liability in their travel and meeting programs.

Meetings and SMM

Categories: Special ReportMeetings and SMM

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