Categories: Special ReportMeetings and SMM

Keep it Simple

The majority of meetings aren’t complicated – and new technology means managing them doesn’t have to be either
Simple meetings of 10 to 50 people tend to fly under the radar, yet the cost ends up being a significant part of a company’s unmanaged spend. Today new approaches to managing simple meetings are available, both to help rein in costs for the company and to make the experience more effective for the attendees.

“According to our data, simple meetings makes up 50 to 60 percent of spend and comprises 70 to 80 percent of all meetings,” says Charles De Gaspe Beaubien, president and CEO of Groupize. “For one of our clients, out of the 396 meetings they held in a year, only 6 were complex. So why are they using complex processes and professional planners for their simpler meetings?” he asks.

“Essentially, we have been using the wrong tool and wrong processes. Applying simple technology is a better approach in this space, making it more self-service, saving time and money,” De Gaspe Beaubien adds.

What Doesn’t Work 
“Travel buyers need to know that every execution process is different for meetings; to lump them all in one category under Strategic Meetings Management wasn’t effective,” adds Kevin Iwamoto, CSO at Bizly Inc. “The complex meetings strategy didn’t work in the ‘SSS’ meeting space” – a term coined by Bizly to represent small, simple, self-service meetings – “especially since the end user (who books small meetings) doesn’t have the same experience as the meeting professional,” explains Iwamoto.

Meetings and SMM

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