JetBlues Value Vector

The International Air Transport Association (IATA) predicts airlines worldwide will lose $9 billion this year, with North American carriers shedding about $1 billion of that. 
The International Air Transport Association (IATA) predicts airlines worldwide will lose $9 billion this year, with North American carriers shedding about $1 billion of that. That’s why this number is so significant: JetBlue just posted a Q2 net income of $20 million — this compared to a year-earlier loss of $9 million.

One year shy of its 10th anniversary, JetBlue is soaring — despite ferocious fiscal headwinds. Aside from astute fuel hedges, and lower fuel prices, JetBlue’s making money because people legitimately like the airline. J.D. Power’s 2009 North American Airline Satisfaction Study ranked JetBlue highest in customer satisfaction among North American LLC’s — for the fourth year in a row.

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