Hit the Reset

For business travel, 2020 was the year that almost wasn’t. Now is the time to get ready for something completely different
Each year in our December issue we highlight the accomplishments that data in the managed travel space have made in the past twelve months. This year should be no different – but it is. We find ourselves nine months into a global pandemic, and we’re still trying to figure out how our industry can recover and get back to business.

This has created unique opportunities and challenges in the realm of data. Buyers are still encouraged to focus on building out their Phat Data strategies. And as we have said, there should be a review and renew phase of our strategies. Now more than ever we need to be taking a deep dive in what data buyers are truly going to need to manage their programs differently in the midst of this pandemic and in the post-pandemic world to come. For 2021, Phat Data is going to be looking into the data driven decisions around the resumption of corporate travel and how the travel landscape – and the data it generates – has forever been changed.

Data Management

Categories: Special ReportData Management

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