Choice Extends Loyalty Program To Nearly All Travelers In EU
Choice Hotels' rewards program, Choice Privileges, now covers 270 hotels in Europe. Choice Privileges members from the US and all of Europe except residents of the Scandinavian countries, can earn points on qualifying stays at hotels in Belgium, the Czech Republic, France, Germany, Ireland, Italy, Portugal, Spain, Switzerland and the UK.
By BTE
Choice Hotels' rewards program, Choice Privileges, now covers 270 hotels in Europe. Choice Privileges members from the US and all of Europe except residents of the Scandinavian countries, can earn points on qualifying stays at hotels in Belgium, the Czech Republic, France, Germany, Ireland, Italy, Portugal, Spain, Switzerland and the UK.
Scandinavia is excluded, explains Choice spokesman Rocco Loverro, because "Choice brand Scandinavian properties already operate under a very successful and trusted program called Choice Club" and because the technological challenges of incorporating that program into Choice Privileges. "The European properties included in this new rollout did not already use an existing reward program, making it easier from a technical point of view to incorporate them ... it's more difficult to incorporate an already successful system into the overall program as opposed to countries with no previous program."
Choice does expect to bring the Scandinavian properties into the Choice Privileges system at a later date, adds Loverro.