Choice Extends Loyalty Program To Nearly All Travelers In EU

Choice Hotels' rewards program, Choice Privileges, now covers 270 hotels in Europe. Choice Privileges members from the US and all of Europe except residents of the Scandinavian countries, can earn points on qualifying stays at hotels in Belgium, the Czech Republic, France, Germany, Ireland, Italy, Portugal, Spain, Switzerland and the UK.
Choice Hotels' rewards program, Choice Privileges, now covers 270 hotels in Europe. Choice Privileges members from the US and all of Europe except residents of the Scandinavian countries, can earn points on qualifying stays at hotels in Belgium, the Czech Republic, France, Germany, Ireland, Italy, Portugal, Spain, Switzerland and the UK.

Scandinavia is excluded, explains Choice spokesman Rocco Loverro, because "Choice brand Scandinavian properties already operate under a very successful and trusted program called Choice Club" and because the technological challenges of incorporating that program into Choice Privileges.

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