Dealing with traveler friction doesn’t just happen – you need to discover your own solutions step-by-step
By Scott Gillespie
I love the turning of the new year – cleaning out my office, reorganizing files, and making lists of what I want to accomplish. Typical goal setting, plus a healthy dose of curiosity, wondering what I’ll be able to achieve in the next twelve months. Which leads me to wonder how our industry will change in this coming year.
I see growing evidence that companies are beginning to deal with traveler friction. Sure, this will vary between industries and across firms, but it’s catching on. However like any new frontier, there’s not much of a roadmap to success.