Categories: Special ReportTravel Buyers Think Tank

Whose App Is It?

Picking the right apps for a traveler’s mobile device can be a business decision – or an individual choice
Connectivity is a way of life for most of us, and even more so for business travelers. We can find the solution to practically any problem on the road at our fingertips – if we have the right apps. You can find some of these handy widgets in our Tech Files feature, Top Travel Apps for 2017  (page 32). But of course, that’s only a handful of the literally millions of apps out there.

So who’s in the best position to drive the decision about which apps to choose – the individual traveler or the travel manager? BTE Think Tank members Jennifer Steinke, VP Global Travel Experience at WHoldings, and Wendy Palmer, Manager, Event Experience at Electric Power Research Institute (EPRI), share differening opinions about the travel manager’s role in the mobile marketplace.


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