It’s a sign of the post-pandemic times that, after a couple of years of uncertainty, the Global Business Travel Association is gearing up for a major in-person convention this August in San Diego. But associations are more than annual get-togethers; to really get the most out of the opportunities, it takes getting involved.
By Travel Buyers Think Tank
In each issue of Business Travel Executive, the members of our Buyer Think Tank offer their individual thoughts on what’s hot, what’s cool and what’s coming next in managed travel.
The Think Tank is a team of eight veteran travel managers from programs that run the gamut in size and complexity – but each member contributes a unique viewpoint. Travel Buyer’s POV brings fresh perspectives and ideas to inspire innovation and thought leadership in the corporate travel industry.
It’s a sign of the post-pandemic times that, after a couple of years of uncertainty, the Global Business Travel Association is gearing up for a major in-person convention this August in San Diego. But associations are more than annual get-togethers; to really get the most out of the opportunities, it takes getting involved.
For individual travel managers, volunteering means balancing personal time and effort to build relationships and tap into the resources the organization offers. The question is, Is it worth it? For members of our Buyers Think Tank, the answer is a resounding, Yes!
Why Join an Association? Without a doubt, the number one reason to get involved in a travel association is for the networking. Meeting other people in your field of work is a huge plus. You can compare programs, learn from each other, and share information about technology as well as attend educational events. Sure, you can network without an association, but it makes it a lot easier if you are involved in something that gives you multiple opportunities to meet new people.
The most valuable part of that networking comes from volunteering to set up programs or educational events. There are for profit organizations that provide networking and education, but they don’t afford an opportunity to volunteer to contribute to your career the same way an association does. I highly recommend that anyone who wants to expand their horizons, learn, and network should join an association. – Mark Ziegler
Volunteer – But Be Cautious For the last twenty-five plus years I have volunteered in the travel and relocation industry. I have truly been blessed to have met and worked with so many great leaders. It is a wonderful feeling to know that you have helped have influence in the industry that you love. But be careful as you move forward in your volunteering adventure.
Be cautious that you don’t take on too much, balancing your personal, business and volunteering life. Most of all, learn to say “No, thank you.” I am a people pleaser and always want to help, so learning to say No was the hardest lesson for me. My advice is volunteer when it is possible – you will grow as person, learn much needed lessons and make everlasting friendships. – Gloria Gonzalez
Education & Networking If you work in corporate travel, chances are you have been introduced to a variety of travel industry associations over the years. Associations such as GBTA and their regional affiliates focus more on the transient aspect of corporate travel. Other organizations such as MPI focus on the Meetings and Events. Industry associations host conferences that bring buyers and suppliers together to network.
These industry events present a multitude of education sessions that keep you on top of the latest in the world of travel and provide opportunities for a variety of certifications. Participating in these organizations brings tremendous value both to your personal growth and to the growth of your travel program. The ability to network with other travel managers, meet with preferred suppliers, as well as receive industry knowledge is a great opportunity which should not be passed up. – Chris Brockman
More Important Than Ever Participating in travel industry associations may be more important than ever. My friends in the industry will laugh when they read this because I’m usually the one sitting out most events. The return to travel is in full swing for us, which is great, but it’s also incredibly challenging due to the state of the industry, making our roles as travel managers more difficult. In addition, our companies have gotten used to very little travel spend and certainly not investing in travel association membership or education.
In order to be successful right now one really has to meet with and manage your current vendors, making changes and adjustments to agreements given the situations we have now. Meeting new partners, creating new relationships and fostering competition is key. Meet with your travel management colleagues. They are going through the same problems and may even have some solutions you didn’t consider. Maybe even learn what not to do. Taking the time to sit and meet is invaluable right now. – David Smith
Better Together For many years now, I have been a part of our industry associations. They have been an important part of my career growth as well as personal growth. I believe we are all better together at solving industry problems, driving innovation and building relationships. Associations help make this happen. I have found lifelong friends through my volunteer activities.
As we all discovered during the pandemic, those relationships really do matter. We build each other – and the industry – up. Volunteering takes time and effort, but it is worth it. As the current chairperson for TAMS, I know I couldn't do it without all the great members and friends. Even if you only have a few hours a month, find something you are passionate about and take the leap. You won't be disappointed. – Jennifer Steinke
Make the Investment Participation in industry organizations has not only been rewarding, but an important investment in my career. I spent over 25 years serving in every role on the NCBTA Board of Directors and I continue to support other industry organizations to this day. Serving on boards for multiple organizations has probably been the single most impactful activity in my growth as a leader.
The networking opportunities are the most impactful benefit of being active in an industry association. I have connected with and developed lifelong friendships through participation. It also helps me stay informed and understand the issues that impact the industry. Make the time to make meaningful relationships and contributions and you will get back so much more in return. – Wendy Palmer