Tools For Tomorrow

The pieces are coming together in corporate online booking technology. Is it time for a breakthrough?
Business travelers straddle the shore, with one foot on the dock of corporate travel policy and the other in the consumer-experience boat. For them, the solution is often not what’s offered by their company’s travel program, but rather, what works in the moment. And more and more, consumer experience wins out, which presents providers of corporate booking tools with a challenge – and an opportunity.

“Corporate online travel booking tools historically have not been terribly user-friendly,” says Bob Neveu, CEO of Certify. “However in the past several years, more providers are updating their user interface to reflect a consumer-type experience.”

This as an essential development, according to Will Pinnell, vice president of digital and product strategy for BCD Travel. “If you expect a traveler to use your tool, it needs to be designed in way that’s effortless on day one,” he says. “Not only that, but the experience needs to be seamless across different devices.” CODE:

Distribution and Booking Tools

Categories: Special ReportDistribution and Booking Tools

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