Categories: Special ReportLodging

The Stays of Our Lives

Luxury, lifestyle, soft brands and independents are redefining the hotel experience – and your hotel program
Don’t discount the impact of Millennial momentum. It’s changing the face of business travel, especially when it comes to their choice of where to lay their yet-to-gray heads for the night.

“I really think we’re facing a very special moment in the development of the [hotel] industry,” asserts Lukasz Dabrowski, senior vice president, global for hotel content provider HRS. Of the roughly worldwide 300,000 properties in the HRS portfolio, two-thirds are independents.
The generation shift is propelling younger business travelers to book hotel properties much the same way they arrange for their private travel, Dabrowski says. “The balance is definitely shifting from the same room, with the same amenities wherever [they] go worldwide towards the new, the local, the unique.”

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