Categories: Special ReportLodgingManaging Travel Programs

The Big Story: Hotels 2020 — Policies & Practicalities

To get all the moving parts of a hotel program working right, the devil is in the details
Travelers hold the keys to a successful travel program. But to buy in, they need to understand what it’s for, how it works and why it’s a good for them and the business. However many times travelers stray from the path of compliance, especially when it comes to booking their accommodations.

After all the effort of completing an RFP, a hotel program is put into place to maintain policy. But the devil is in the program details. As many travel buyers know, the issues are perennial, including making sure the right rates are being offered consistently and fending off seemingly attractive – but often misaligned – direct booking rates and loyalty offers.

A recent study found over four in five travel managers surveyed (81 percent) have a mandate in place requiring travelers to book travel through company tools and platforms. Still, according to the survey from the Association of Corporate Travel Executives in conjunction with American Express Global Business Travel, adoption among travelers doesn’t reflect that mandate, and a full 5 percent of respondents admit their program’s adoption rate is currently lower than one in ten.

This indicates despite corporate policies, there are still real challenges for travel managers to promote travel policy adoption. The study revealed less than half (47 percent) of respondents communicate regularly with employees about their booking tools. To engage with travelers about the benefits of their travel program requires ongoing education and enhanced marketing tool kits for travel managers.

Managing Travel Programs

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