Categories: Special ReportAir Travel

The ABCs of NDC

IATA’s New Distribution Capabilities promises more creative links between airlines and travel buyers
NOTE: On April 12, Business Travel Executive hosted  The ABCs of NDC: Harnessing new distribution capabilities to empower your air travel program, the latest in our “Going Deeper” webinar series. This follow up article provides a more in-depth look at the topics covered in that webinar. To hear the webinar in its entirety, visit businesstravelexecutive.com. – ed.

Using the word “new” may be a time-tested business strategy, but it's often as much a matter of marketing as of real change. However, in this instance, that doesn’t seem to be the case with New Distribution Capability (NDC). While the initial set of standards from IATA goes back to 2015, the latest developments show increasing momentum for this innovative approach to distribution.

By the end of 2017, a total of 50 airline NDC deployments had gone live with more carriers planning to follow suit in 2018 and beyond, according to Yanik Hoyles, IATA’s director of the NDC program. And of 196 airlines IATA surveyed last year, 113 indicated they planned to deploy or already had deployed the standard, up from 86 in a similar survey conducted in 2016.

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