Shifting Ground

Rentals and rideshare, limos, taxis and trains – managing these transportation options is more complex than ever
In a global economy, business travel and air travel may, at first glance, seem to be one and the same thing. But what trip doesn't include a ground component? Whether just getting to the airport or using ground transport exclusively, it's a basic element in the transportation equation. For both travelers and travel managers the question isn't whether to use ground transportation, but rather how to balance the diverse options now available.

“It’s important to recognize the evolution of ground transportation and the choices that travelers have,” says Mike Guadagnoli, vice president of global strategic sales for Enterprise Holdings. “Sometimes people will take two, or sometimes three or four different modes of transportation in just one trip to get where they need to go.”

Not only are multiple providers providing expanded options, but new levels of cooperation are also bringing change. Examples include Lyft’s recent partnerships with Concur and Amex GBT, which have generated substantial interest from the corporate travel community, says Gyre Renwick, vice president of Lyft Business.

“Since inception, rideshare companies resisted giving incentives to corporations or travel partners because they weren’t effective ways of driving adoption,” Renwick says. “At Lyft, we’re working with travel partners in innovative ways to help influence travelers directly and drive adoption to our platform.” He cites consumer partnerships with Delta, Hilton and most recently with Chase for their positive influence on business traveler behavior.

Ground Transportation

Categories: Special ReportGround Transportation

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