Meetings Momentum

Event planning makes strides toward recovery with hybrids, tests, social distancing and the great outdoors
The COVID-19 pandemic may have severely restricted global travel over most of the past year, but business travelers remain convinced of the need for face-to-face meetings. A recent survey conducted by Business Traveler magazine in partnership with forecasting agency Globetrender and American Express Global Business Travel found that more than three quarters of business travelers said they prefer face-to-face meetings for sales and pitching  to remote work (although 78 percent also said that the handshake was a thing of the past).

As the COVID-19 pandemic moved through various stages of lockdown from March 2020 to a summer which saw phased recovery efforts underway across the US, meeting planners and meeting participants alike saw an uptick of interest in discovering what the “brave new world” of meetings in a post-COVID-19 world would be. “There are only so many Zoom meetings that we can do,” says Eric Gavin, chief sales officer for Benchmark Hospitality. “The Zoom fatigue factor is a real thing. We are ready to get back to business.”

Meetings and SMM

Categories: Special ReportMeetings & SMM

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