Holy Hotels!

Your Phat Data strategy can reveal a treasure trove of negotiating power with your hotel partners
Discovering the hidden truths in your hotel data is more difficult than it should be. It is a complex ecosystem of corporate brands, franchisees, hotel management companies, online content, offline content – and the managed travel program. Over the years, nothing has really changed in the landscape of frustration when it comes to challenges buyers face both during and after the dreaded hotel RFP season.  Most industry stakeholders would agree the process is broken.

It is only May and there are already many buyers who are starting to think about and prepare for the launch of their 2020 program.  Most buyers enter into the hotel RFP vortex for at least three months.  They are tasked with making decisions based on the ability to capture accurate data within their own systems, whether it comes from the TMC, expense, corporate card, or wherever.  They are also frustrated with the extreme differences they see when comparing their data to the actual hotel properties data.

Data Management

Categories: Special ReportData Management

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