Florida First Coast BTA Hopes To Continue CSR Trips

What began as a supplier-sponsored FAM trip, business meeting and humanitarian mission last year has grown into determination to turn what has been seen by many as marketing junkets into exercises in corporate social responsibility.
What began as a supplier-sponsored FAM trip, business meeting and humanitarian mission last year has grown into determination to turn what has been seen by many as marketing junkets into exercises in corporate social responsibility. One of the idea's supporters is Jeannie Eisenhart, newly-elected president of Florida First Coast BTA. She was a member of the expedition and is looking for sponsors to send FCBTA members on a similar mission. Her enthusiasm is echoed by other participants, representing both local and international organizations, including NBTA and ACTE.

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