Face Time With Dorothy Dowling

Best Western’s Senior VP and Chief Marketing Officer, one of the most influential CMOs in the world, talks glass ceilings, leadership and the strategic role of marketing
BTE:  At the 2018 Best Western North American Convention and Conference in Grapevine, TX, you introduced the first-ever “Women in Leadership Forum.” As one of the most recognized female leaders in the hotel sector, how do you see developing opportunities for women in the travel industry?

DOWLING:  This concept of women in leadership is really something at this time in my career I want to own in a pretty significant way and that's why I'm also leading the Women's Strategic Advisory Board for GBTA. We're really trying to develop programs, mentorship, and understand how we can work with the supply chain in the industry to really provide custom content to help develop women within the organization.

BTE:  There has been much discussion about women breaking the glass ceiling in corporate America. Where do you see that conversation going?

DOWLING:  “Glass ceiling” – that's a very interesting point of view. It's one of the things I think about often, because I’ve been very active in the industry for 35 years. And, you know, we don't have as many women as I would have thought we should in that C-Suite organization frame.

Industry Interview

Categories: Special ReportIndustry Interview

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