Extended Reach

Longer-term stay properties are proving resilient and continue to gain momentum as business travel rebounds
While travel and hospitality have been hit hard by the impact of the pandemic, they’ve also proven to be just as resilient and innovative. Nowhere is this more evident than the extended stay segment, which continues to gain traction among the corporate travel crowd. From various upscale options such as Hyatt House, to midscale ones like Hilton’s Home2 Suites – which just opened their 500th property – to multiple economy choices for the budget minded, it seems this sector’s upward spiral isn’t stopping anytime soon.

What’s behind its success? One part of the mix is business trips that are getting longer but fewer in number, so travelers are using more extended stay options to get that ‘feel at home’ vibe. With an array of amenities, including fully equipped kitchens, apartment-style layouts that are spaciously designed for working and dining, free WiFI, premium cable, on-site guest laundry and even the option to bring pets for an additional fee, the comfort factor is unparalleled.
There’s also the control factor. With extended stays, guests can manage their food supply – not only what they eat, but also when they eat and where. They can also regulate the amount of interaction (or not) they want with housecleaning, staff and other guests, using keyless technology and virtual check-in/check-out. Because extended stays carry no fixed contracts, travelers can choose how many nights they need. Self-sufficiency and flexibility aside, there is another crucial element that attracts business travelers to this space – the ‘elevated’ experience.

Extended Stay America’s new Premier Suites brand is a prime example of this. It offers upgraded options such as signature bedding, added storage space, larger flat-screen TVs, STAYconfident (a comprehensive safety program that includes a 10-point room cleaning process) and free, healthy breakfast bars. “As a result, we’re proud that Extended Stay America Premier Suites has effectively captured brand loyalists as well as new customers,” states Kelly Poling, executive VP and chief commercial officer of Extended Stay America.

In extended stay hotels, the concept of customer service is key. “We know that people want to feel cared for, and it’s what sets us apart from products like serviced apartments or transient hotels that welcome guests for short stays,” Poling adds.

Categories: Special ReportLodging

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