Covering New Ground

As technology reinvents the travel experience, the rental car business is finding itself on the move
­­Over the past decade, the biggest news in ground transportation has undoubtedly been the rise of the sharing economy. But equally impactful has been the rapid emergence of new technologies. Traditional rental car providers have not been standing still, bringing a host of enhancements in both customer-facing functions and back-office operations.

Perhaps nowhere has this become more apparent than with Enterprise Holding’s recent acquisition of Deem, the Silicon Valley-based provider of travel booking and management tools. Over the years, Deem had built a client base that included more than 50,000 corporate customers as well as the world’s largest travel management companies.

The acquisition follows a long history of partnership between Deem and Enterprise through the latter’s small and medium business platform, EHIDirect, according to Don Moore, vice president of corporate business development, Enterprise Holdings. More recently such progress has been seen through the National Car Rental brand’s National Car and Driver in China, which is supported by Deem’s Work Fource application.

“This acquisition offers an exciting opportunity that reaches beyond traditional travel,” Moore says. “It provides our customers and both of our businesses – Deem and Enterprise – with a robust technology platform that will further enhance our ability to create innovative solutions to support the future of transportation.”

Ground Transportation

Categories: Special ReportGround TransportationTechnology

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