Categories: Special ReportGoing Global

Continental Divide

Amidst mixed signals, increased demand and higher room rates in some European destinations spur new hotel growth
Fall is here, the leaves are turning and 2015 looms ahead. This is also the season when both corporate travel managers and hotel developers dutifully study industry forecasts for the upcoming year – each with a different result in mind. Whether it’s predicting future hotel rates or spotting opportunities for new projects, as with the weather, the outcome depends on locale – and Europe is no exception.

While hotel markets in North America, Asia and much of the rest of the world are booming, reports from Europe indicate that growth appears to be less than robust. Still, that doesn’t mean the Continent is a buyer’s market. Some nations are faring better than others.

Going Global

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