Clear Channels

When it comes to the way air travel services are marketed and bought, choice is the name of the game
Emerging technology, new deal structures and innovative ways of delivering value are giving travelers more options than ever when they shop for air. Meanwhile providers are looking for more channels to reach those travelers with more creative and compelling content.

Among the multitude of developments arising to meet these twin challenges, one of the most significant is the International Air Transport Association’s New Distribution Capabilities (NDC) technical standard. According to IATA, the initiative promises to bring improvement in the retailing of air products by addressing long-standing problems in the global distribution systems with differentiation and time-to-market, as well as access to full and rich air content.

Opinions differ, however, on NDC’s potential impact. And even those eager to see improvement are careful to give the GDSs their due.

Air Travel

Categories: Special ReportAir Travel

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