Categories: Special ReportTravel Buyers Think TankLodging

By the Book

There may be more than one way to make your hotel booking technology work for your program
BTE Think Tank members Rosemary Maloney, Senior Manager of Global Travel at Coach, and Chris Brockman, Travel Manager-North America for Electrolux, offer contrasting views on the challenges presented by today’s hotel booking technology. 

Rosemary: Education can turn a threat into a savings opportunity. I’ve used consumer rates through a partnership with my TMC to ensure savings in secondary markets. When we first launched these non-refundable rates on our online tool, we had some issues with travelers not fully reading or understanding the rates. To counter this, we created a pop-up window in the tool that explains the differences in these rates and what to look for to ensure that its policies align with the traveler’s need.

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