Around the World, Around the Corner

Thinking local when going global is key to a hotel program that can work anywhere on the planet

When it comes to designing a hotel program that includes hotels outside the US, the best policy may be to revisit the classic adage: “Think global, act local.” And that usually means thinking beyond the usual channels – independent properties and creative solutions.

The ability to leverage global hotel relationships and weave them into a global hotel policy, is definitely a key component of designing a strong global travel program.

Lexi Benakis, director of sourcing consulting in the Americas for HRS, notes for US-based programs that travel to major overseas destinations, it’s important to leverage global usage for maximum discounts. In overseas destinations, there are typically independent hotel options that often will provide compelling rates and flexibility to win corporate business.

“The ‘act local’ element is vital for understanding any regional items that could impact the choice of hotel,” she says. “Having a credible source on the ground – either a co-worker or a local hotel expert – can go a long way toward ensuring the selection of properties that fit into a global program.” Lodging

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