Categories: Special ReportTechnology

All Our Tomorrows

Time keeps on slippin’ into the future – and travel technology is slippin’ along for the ride
As the calendar turned its pages to January 1, we entered the last year of the second decade of the 21st century.  Remember Y2K?  It’s hard to believe that nearly 20 years have passed since that non-event. Yet we – and our technology – survived and continue to thrive, producing a seemingly never-ending parade of innovation.

For road warriors, it’s the golden age of technology. Smarter devices and faster connections have opened doors and knocked down silos for travelers, making all manner of experiences, services and products available at their thumbtips. In fact, according to the second annual State of Business Travel Survey from National Car Rental, 93 percent of frequent business travelers prefer travel brands whose technology offerings make their travel experience better or easier, or preferably both.

So as the third decade of the Digital Century looms on the horizon, now is as good a time as any to take stock of the state of the technological art in travel, to see where it’s brought us – and to get a glimpse of where it might be taking us.  

In the hotel space, the buzz is all about targeted personalization, according to the latest Starfleet Research study, involving more than 450 hotel executives, managers and staff. The research found that 89 percent of hoteliers “agree” or “strongly agree” that targeted personalization – i.e., presenting guests with highly relevant messages, offers and services at the right time – is crucial to improving the guest experience and enhancing guest satisfaction, loyalty and favorable brand advocacy.

Technology

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