Categories: Special ReportMeetings and SMM

Aiming Small

Simple meetings can be deceptively complicated but technology promises big changes
Small meetings or simple meetings? Is this really the question? While the definitions of each may differ, together they make up three-quarters of the meetings industry, so the question then becomes, “Whose job is this, anyway?” And the answer depends on whom you ask.

Yoda-like riddles aside, top players in managed travel and the meetings and events industries are more and more seeing small and simple meetings becoming the quarry of company administrators and non-meeting professionals. What’s driving this trend may shape the field of corporate travel management toward new efficiencies and relevancies in years to come.

In a nutshell, small meetings with as few as 10 people or as many as 50 is a tough area to manage for many companies. Simple in appearance, they still require negotiations, site sourcing, terms and conditions and policy compliance, contract signings, stakeholder agreements, food and beverage amenities and travel purchasing.


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