Ahead of the Curve

COVID-19 has shifted priorities, making health and safety prime considerations for booking platforms
At the advent of the COVID 19 crisis, airlines and airports began cleanliness wars that aimed to quell the traveler fears which have devastated both the travel industry and global economies.It didn’t work as advertised because quarantine chaos ensued. Countries imposed travel restrictions and testing requirements which changed with head-spinning rapidity. Corporations and their travel managers had few options except to suspend travel. But now technology is being deployed designed to get travelers to pull the trigger on trips.

“The travel ecosystem today is probably the most complex it has ever been, with government, airline and hotel policies in every country constantly changing,” says Travelport global head of customer strategy and marketing Kyle Moore.

Now, as the COVID-19 crisis drags on, companies are trying to return to travel with 70 percent of respondents to a CTM survey saying they need information to get there. That is just one of numerous studies showing there is pent-up demand; another from Travelport reports the majority of travelers are now ready to get back on the road if they are sure airlines, airport, hotels and car rental companies are implementing 10 different safety measures throughout the trip.

Rising to the Challenge
Serko CEO Darrin Grafton suggests the new complexity will drive greater dependence on travel management, although for the large percentage of unmanaged travelers, booking platforms have adopted universal signs to give travelers the information they need at a glance.

Distribution and Booking Tools

Categories: Special ReportDistribution and Booking ToolsTravel Management Companies

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