Categories: Special ReportLodging

Accommodating Change

2018 will be a year when the hotel industry needs to work to stay above the clouds
The hotel industry has enjoyed a heady eight-year period of record occupancy levels, according to the latest report from consultants CBRE. However, according to most analysts, average daily rate has not kept pace and the industry is reaching a plateau in its benchmark numbers.

Ordinarily, that should mean a swing to the buyer’s side, but for 2018, that will not necessarily be the case, according to travel buyers and hoteliers who point to tougher cancellation penalties and other leveraging tools hotels are increasingly deploying.

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