A New Take on Ground

Phat Data is the key to changing perspectives in ground transportation
This month, Phat Data comes to our readers at a time when we all have faced and are still facing extremely challenging circumstances. Having survived the ash cloud, 9/11, and the Great Recession, it is doubtful that anyone expected a virus to upend the world as we know it.

I couldn’t write this story without extending my sincerest gratitude to all of my industry colleagues, friends and strangers alike, who have made this one of the greatest industries to work in and the most resilient. It may take time but the comeback, I believe, will be greater than ever, and that is PHAT!

It is also times like these that we can take inventory of our managed travel programs. This month we take a look at new ways to use data to help manage the ground transportation category.

We often tend to look at our spend in this category through the lens of the total cost. But the time has come when we should be looking at these costs in the context of how they fit within our entire program. Think: How much does it actually cost our companies to get an employee from point A to B? Which categories are the most effective means for transporting our travelers?
<br><br><a href="http://BTEMAG.rurl.me/enterprise_incontent_2-3-21"><img src="https://www.businesstravelexecutive.com/cms-data/image/in-content-ad-4.jpg" alt="Data Management" class="fr-fic fr-dii"></a><br>

Data Management

Categories: Special ReportData ManagementGround Transportation

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