Categories: Special ReportData Management

Data Points

There are countless stories of Phat Data delivering results for travel buyers. Here are two
More and more buyers and suppliers are already living in a world where Phat Data is strategized, analyzed and maximized to benefit their travelers and their organizations. In this month’s Phat Data, we take a deep dive into two case studies to see what’s possible, and how to adapt those ideas to your program.

Two Worlds Converge
We continue to hear about the consolidation of transient travel and meetings-related travel. Bringing these two worlds together is no easy feat and takes a lot of time and data to get it right. One veteran travel buyer was determined to get her arms around the meeting spend and deliver one consolidated program to her organization. But the buyer didn’t know what she didn’t know, so the trek down the path of data discovery began. The first thing she did was build out the overall strategy for the consolidation, understanding what her travel program objectives were. Then the next step was understanding what the meeting landscape truly looked like.

Knowing she needed to tackle this from many angles, the buyer began by gathering all the sources of data that touched the meeting space – P-card spend, corporate card spend, expense data, invoice data, G/L data and last, survey data. She found that the card and expense data were most complex because there was no structure around how the spend was identified. As a consequence it was not easy to clearly determine the true spend for meetings and events. The G/L only told part of the story. So the survey data became critical.

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