Categories: Special ReportTravel Buyer Think Tank

Beyond the Transaction

Knowing your business and understanding your travelers’ aims is the name of the game. When we’re successful, business is successful
The success of any business, and especially our business, requires tremendous coordination, creativity and patience. Buyers, suppliers and a slew of other front line and behind the scenes folks all play a part to ensure our key business people get where they need to go in a way that supports their missions.

So how does everyone in the travel value chain contribute to that success? If we take a close look at our day-to-day activities, are we doing everything possible to move the business forward? What’s at stake if we don’t?

ROI of the travel or big event is vital. What are you doing to maintain your value proposition? Are you able to tie each activity of your day to business results in some way?

Those in the position of making buying decisions typically have multiple concurrent responsibilities, so one phone call or meeting can change their direction. I am sure most readers can relate to this. It’s so easy to get derailed. So have specific goals written out and posted where you can see them every day.

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