As hotel industry mergers and acquisitions continue, is the result for travel programs a boon, bust – or both?

There are a lot more options in sourcing accommodations – and a lot more challenges

Independent properties and soft brands are making a splash in the hotel pool – each in their own way

Hotel rewards have evolved to give travelers and buyers more reasons than ever to pledge allegiance 

Offering that modest perk as part of corporate rates at the 1,354-room Westin Bonaventure Hotel in downtown Los Angeles this winter worked well enough to increase the number of rooms booked by key clients, says general manager Mike Czarcinski.

Bearing in mind the stress of it all, boutique and lifestyle hotels are increasingly becoming a— if not the, — way to a win-win. 

Starwood Hotels & Resorts has appointed Eva Ziegler as global brand leader for W Hotels Worldwide. Ziegler will continue in her role as head of Le Méridien, another Starwood brand.