STR says all performance metrics were down against October >>
by: Harvey Chipkin
The US hotel industry showed lower performance in November compared with the previous month, according to STR, the industry statisticians. The November results showed occupancy at 40.3% (down 34.5% from 2019), average daily rate (ADR) at $90.92 (down 27.7%) and revenue per available room (RevPAR) at $36.67 (down 52.6%). Each of the three key performance metrics declined from the previous month. Among STR’s Top 25 Markets, Oahu reported the lowest November occupancy level (22.6%), which represented a 72.4% decline in year-over-year comparisons. That same market showed the highest ADR ($167.49), however, which was down 26.7%. Phoenix reported the highest occupancy level (49.6%), which was down 31.3% year over year. The next highest occupancy levels were seen in Tampa/St. Petersburg (48.8%), and Atlanta (46.5%). In addition to Oahu, eight other markets posted ADR above $100. Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.
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