STR and Tourism Economics see RevPAR growth of 2 percent this year, 1.9 percent in 2020 >>
by: Harvey Chipkin
Performance growth projections for the US hotel industry have been downgraded by STR and Tourism Economics. The latest outlook is for revenue per available room (RevPAR) to grow 2.0 percent this year and 1.9 percent in 2020. With occupancy at nearly flat levels, average daily rate has been the sole driver of RevPAR, according to the report. Amanda Hite, STR’s CEO, said the absence of hotelier pricing confidence has even extended into the peak summer months, leading to the downgrade. These projected decreases, she said, correlate with a downgraded GDP forecast and lead to an “obvious” reduction in the RevPAR projection. Hite also said that supply growth has been manageable on a national basis, but there are plenty of major markets and several segments – select-service mostly – that have seen the negative effects of new inventory even with consistent demand.
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