United Airlines has introduced United CleanPlus, a health and safety initiative “with the goal of delivering an industry-leading standard of cleanliness.” The program brings together Clorox and medical experts from the Cleveland Clinic to inform and guide the airline’s new cleaning, safety and social distancing protocols that include touchless kiosks in select locations for baggage check-in, sneeze guards, mandatory face covering for crews and customers, and giving customers options when flights are more full. Clorox products will be used at United’s hub airports, and medical experts from the Cleveland Clinic will advise on new technologies, training development and quality assurance programming. Scott Kirby, CEO, said in a video message to customers that COVID-19 has brought cleanliness and hygiene standards to the front of customers’ minds when making travel decisions, and “we’re not leaving a single stone unturned in our pursuit to better protect our customers and employees.”