Tripkicks, a business travel technology company, has launched a reseller channel, permitting travel management companies (TMCs) to sell its solutions to clients. According to an announcement, Tripkicks has been seeing significant demand for its add-on solution that provides actionable insights for trips, guidance on appropriate spend and behavior, and an enhanced traveler experience. The company’s new reseller channel enables select TMCs to easily add Tripkicks to their clients' business travel programs – enabling safer and more informed employee travel. The initial group of reseller partners includes Balboa Travel, Direct Travel, Executive Travel, Gant Travel and World Travel Inc.  Jeff Berk, CEO of Tripkicks, said that in 2020 business travel has been governed by time-consuming manual processes – a mix of phone calls and emails across different entities and departments. He said that in 2021, companies are looking to reintroduce automation “while maintaining the current focus on safety, well-being and support for their employees.” Colleen Black, who oversees Tripkicks’ partnerships and business development, said the focus now is on “solutions that improve traveler confidence, further the concept of duty of care and prioritize employee safety.”