TripActions, the TMC, and Lufthansa Group have announced a strategic partnership. The two companies, according to an announcement, are set to “proactively shape the distribution and corporate retailing landscape of the future digital era of travel management companies.” To manifest this multifaceted collaboration, Lufthansa Group acquired a minority stake in the business travel innovator through its digital business unit, Lufthansa Innovation Hub, in December 2019. This makes Lufthansa Group the first strategic investor in TripActions.
TripActions, founded in 2015, uses AI and machine learning technologies to provide a user-friendly mobile customer experience and personalized servicing to businesses and their employees. Ariel Cohen, CEO of Trip Actions, said the partnership delivers a win for business travelers with expanded inventory choicer and transparency. It’s also a win for travel managers, finance leaders and their organizations, he said, with greater spend visibility and control. The announcement follows the two companies’ strategic NDC partnership announcement last November.