Travelport, the travel commerce platform, has signed a long-term agreement with Edwardian Hotels London. The contract represents the largest hotel partnership of its kind managed by Travelport’s Digital Media Solutions team in Europe and will see Travelport deliver an expanded digital advertising program for Edwardian Hotels London’s four- and five-star hotels and food and beverage outlets.
Support will include the launch of the group’s boutique hotel, The Londoner, in 2020. As part of the agreement, Edwardian Hotels London is set to become Travelport’s first and a prime Hotel Research and Development partner, giving the organization access to Travelport’s business intelligence, data, mobile and hospitality teams. This status will enable both organizations to test and pilot new products and initiatives, and work is already underway to boost engagement with travelers via advanced data traveler insights and mobility platforms.