One in four business travelers expects team building to be their reason for hitting the road next year, according to the Hilton Trends Report 2025: The Vacation Maximized. This trend, according to the report, is giving rise to “frolleagues”— friends who are also colleagues.

Currently, said the report, nearly 30% of global travelers (29%) often travel with “frolleagues” on leisure trips. With business and group travel on the rise, that number is expected to grow in 2025.

For the 25% of global respondents who plan to travel more in 2025 for “bleisure”— combining business and leisure trips — “extending their days on the road with frolleagues can be both convenient and fun,” according to the report.
Hilton’s top global corporate business travel destinations in 2024, according to the report, are Washington, DC, Atlanta and Chicago in the United States; Beijing, Singapore and Bengaluru in Asia Pacific; London, Dubai and United Arab Emirates in Europe/Middle East/Africa; and Rio de Janeiro and Bogotá in South America.

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The report also said that since the introduction of Hilton for Business earlier this year, nearly 20,000 traveling employees of small- and medium-sized businesses (SMBs) have gained the ability to book online through a new travel management system and earn Hilton Honors points for themselves and their companies. To date, said the announcement, Hilton for Business customers and their businesses have earned millions of points through the program.