Sustainability Will Be Increasingly Important in 2020, Says Report
CWT Meetings & Events research says millennials and centennials will drive trend >>
by: Harvey Chipkin
Sustainability will be an even more important business consideration for the $840 billion meetings and events industry in 2020, according to CWT Meetings & Events in its M&E 2020 Future Trends Report bonus feature, the Future of Sustainable Events, published today. Companies are increasingly taking notice as activists are protesting in some of the world’s best-known destinations. This is at the forefront of companies’ and planners’ minds in 2020, especially as the next generation of travelers – millennials and centennials (those born after the turn of the century) – are driving and supporting these causes. Companies and meeting planners are adopting various initiatives, including offsetting air miles with carbon offsets, eliminating plastic waste, opting for locally-sourced and produced food and drinks, or choosing ethical suppliers. Derek Sharp, senior vice president and managing director, said the sustainability issue is driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers who want to continue meeting in popular destinations, but are also “hyper aware of the need to adopt sustainable practices that respect the environment and local communities wherever they go.”
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