Darrin Grafton, CEO, said Gerrie’s extensive experience at Booking.com and his expertise in strategy, data-driven insights and global operating models “make him the ideal leader to help us scale effectively and drive product innovation across our markets.”
Gerrie spent more than 11 years at Booking.com, where he held senior roles including vice president of customer insights and senior director of marketing science and communications. Most recently, he served as director of strategy, analytics in global strategy and business development at Booking Holdings Inc., parent company of Booking.com.

Citing his experience working with Serko during its partnership with Booking.com, Gerrie said, “I’ve witnessed the company’s innovative approach to solving complex challenges in business travel.” He said, “The opportunity to collaborate with such a talented team to achieve scalable growth with data-driven decision-making is an exciting prospect that I am delighted to participate in, and I look forward to contributing to Serko’s continued global success and its mission to build the travel platform of the future.”