Serko Limited, a travel and expense management provider, has launched an initiative called Mission Zero aimed at driving “meaningful reduction in the environmental impact of business travel.” The Mission Zero capability in Zeno, the company’s travel management platform, empowers business travelers to make informed booking choices by displaying the carbon offset data associated with flights within the booking flow, prioritizing lower-emission rental car options, and providing customers with the ability to offset emissions for a net zero travel program through an integrated selection of targeted environmental programs. Jo Phipps, head of product for Zeno, said Serko believes that for a sustainable business travel program to be realized, individual travelers need to be able to understand how their choice of travel impacts their carbon emissions. Mission Zero visually highlights personalized carbon offset data according to the aircraft and class of travel within the Zeno booking flow so that travelers can make better choices and facilitate the path to a carbon-neutral travel program. Serko has partnered with Tasman Environmental Markets (TEM) to integrate BlueHalo, an end-to-end technology solution that enables travelers and businesses to offset their travel. Through this partnership, according to an announcement, Zeno can instantly calculate and offset the emissions of a journey. TEM’s ability to provide granular, dynamic carbon offset data based on choice of fare gives Zeno customers the ability to build a robust carbon offset program and further drive sustainable choices within their businesses. Mission Zero, said the announcement, is built around four principles: real-time data, informed choice, impact visibility and net zero impact.