Seera Group, a leading TMC in Saudi Arabia, has expanded its partnership with Amadeus “to drive technological innovation in the Middle East.” The company works closely with Amadeus to strengthen its online business, integrating digital touchpoints across all its operations, including its flagship corporate and government travel business, elaa. In other highlights of the partnership, Amadeus is supporting Seera Group in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond, in addition to the ongoing digitization of booking services for corporate and government travel via elaa. Seera will also implement the latest Amadeus solutions relating to hotel content, virtual credit card payment capabilities, fare optimization solutions and content via New Distribution Capability connectivity.