Sbe has created a new luxury hotel brand called The House of Originals in partnership with Accor. It creates a collection of properties that include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul and the Shore Club in Miami Beach. Gaurav Bhushan, chief development officer for Accor, said the lifestyle market has one of the fastest growth rates in the industry. He said the House of Originals is the “perfect combination” of sbe’s know-how in entertainment and food and beverage, and will benefit from Accor’s global platform, particularly in terms of distribution, loyalty and network development. The companies said there are hotels in the pipeline for the brand in Dubai, London and Paris. The House of Originals, according to the companies, is a collection of luxury hotels that are individually special to the city in which each is located.