Sabre, the travel software and technology company, announced the introduction of its new airline storefront, a capability that makes it easier to comparison-shop increasingly complex airline offers in the indirect channel. The new airline storefront capabilities are now available via Sabre's shopping API’s, which travel retailers can leverage to build a bespoke storefront and enhance their customers' experience. Sabre expects to launch the new capability for travel agencies via Sabre Red 360 in the coming weeks. Powered by Sabre's shopping API’s, the new airline storefront provides digital "shelves" that organize the breadth and depth of an airline's offering in a side-by-side display to help travelers shop with confidence and make better buying decisions to meet their personal needs. For airlines, the new airline storefront supports differentiation and more merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight. For travel buyers, it allows for efficient comparison shopping across several flight options and helps travelers choose the offer that is right for them. Wade Jones, chief product officer for Sabre Travel Solutions, said Sabre's “new airline storefront not only empowers airlines to effectively market their unique product in the indirect channel, it also helps travel buyers communicate the total offer value."